Master the Art of Social Media Marketing
Social Media Marketing Bootcamp is an online, hands-on seminar that includes case-studies and interactive exercises to reinforce the information you will learn. Through lecture, real-world examples, and discussion, class participants will have a well-rounded understanding of how social media marketing can be used for businesses, for their job, and even for career advancement.
The Bootcamp is a collaborative effort between the Department of Advertising and Public Relations in the Grady College of Journalism and Mass Communications at the University of Georgia and GRM. Each seminar is limited to 50 participants to ensure personalized learning.
For more information, see below.
The Social Media Business Boot Camp
Upcoming Social Media Bootcamp
Next class coming in late summer/early fall!
Approach Social Media Confidently!
Feel a little confused or unsure exactly how to jump into the digital marketing world? Not sure if it really makes sense for you? If you’ve been considering how to better apply social media and online marketing in your business or career, this is the one seminar you don’t want to miss!
The Social Media Business Boot Camp is a collaborative effort between the Department of Advertising and Public Relations in the Grady College of Journalism and Mass Communications at the University of Georgia and GRM.
This is a hands-on course that will include instruction and interactive exercises to reinforce the information you will learn. Through lecture, real-world examples, and discussion, class participants will have a well-rounded understanding of how social media marketing can be effectively used for businesses, for your job, even for your own career advancement.
At The Social Media Business Boot Camp, you’ll learn …
Why understanding how to utilize social media is valuable to you, regardless of your functional area.
How social media has changed the way businesses and customers interact — and the way customers make their buying decisions.
What are the priority steps and resources needed to make social media “connect” for your business.
How to define your strategy and create your plan before taking the plunge into social media.
How to get organizational “buy-in” to a collaborative social media program.
Best practices for getting maximum benefits from blogs and leading social networking sites.
New tools and new ways to grow your business you may not have thought of.
How to assess and measure the impact of social media activities.
And much more!
Do you consider social media as being right for some people or businesses and not for others? Question if businesses are really making money using social media? Is your business too late to still get in on the action?
Some facts to consider:
- Referral is the surest way to long-term profitability as a business.
- Social media is the lowest cost media available.
- Time spent with online media has now supplanted television on a daily basis.
To not give careful consideration on how to best engage social media in your business … or career is simply putting yourself at a competitive disadvantage. This seminar will give you the steps and confidence to jump into the social media arena.
Seminar Syllabus:
Social Media Fundamentals
- Obtain an understanding of Integrated Marketing Communications and its role in the marketing mix.
- Understand the impact social media can have on your brand or service.
- Know the history of social media campaigns and their role in modern marketing.
- Identify the basic legal and ethical concerns regarding the use of social media by businesses and companies.
Social Media Tools and Analytics
- Understand how to use a variety of social media platforms.
- Identify the various administration and analytic tools.
- Assess, measure, and report the performance and success of social media campaigns to non-social media savvy associates.
Putting Social Media to Action for You
- Evaluate social media campaigns and promotions.
- Create a sample social media campaign for a mystery brand.
- Build an outline that will work for your brand.
This Seminar is Critical for:
Marketing and sales managers who are seeking to better understand how to integrate social media and digital marketing into their programs and desire to learn successful strategies to grow their businesses.
Recent grads and young professionals who desire to confidently take on social and digital media as an additional responsibility or professional skill.
Small business leaders seeking validation of how successful marketers think about and employ digital strategies and how to correctly budget, measure, and select resources for optimal online marketing performance.
Seminar Author
The Social Media Business Boot Camp was created as a collaborative effort between the Department of Advertising and Public Relations in the Grady College of Journalism and Mass Communications and GRM.
Seminar Instructor:
April Voris: Chief Zealotry Officer, Partner
April is a founding partner of GRM and oversees all creative execution and zealotry actions. Prior to GRM, she was director of client services for Cole Henderson Drake, a renowned southeast creative ad agency.
April was named Creativity Atlanta’s “Young Advertising Professional of the Year” and has led the team on several national awards, including an EFFIE for top real estate campaign.
She is a graduate of the University of Alabama and is a past board president of CURE Childhood Cancer and currently on the Board of Trustees for Tri Delta’s Foundation.
Limited Space Availability
Upcoming Social Media Bootcamp-
Next class coming in late summer/early fall!
Interested in getting emails on when the fall classes are released? Send April an email and she will add you to the email notification!
The Social Media Business Boot Camp price is $199. *Online login information will be delivered once payment is received.
Social Media Marketing Bootcamp 